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	<title>Kevin Pocock</title>
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	<link>http://www.kevinpocock.com</link>
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		<title>Hunter Davies: Inspiring The Target Audience</title>
		<link>http://www.kevinpocock.com/2012/03/31/hunter-davies/</link>
		<comments>http://www.kevinpocock.com/2012/03/31/hunter-davies/#comments</comments>
		<pubDate>Sat, 31 Mar 2012 12:09:41 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
				<category><![CDATA[The Art of Writing]]></category>
		<category><![CDATA[Hunter Davies]]></category>

		<guid isPermaLink="false">http://www.kevinpocock.com/?p=1512</guid>
		<description><![CDATA[As an 11 year old, I wanted to be a footballer.  But, to a kid, two dreams are better than one. And about the age of 11 I decided I]]></description>
			<content:encoded><![CDATA[<p>As an 11 year old, I wanted to be a footballer. <a href="http://www.kevinpocock.com/wp-content/uploads/2012/03/WP_0009981.jpg"><img class="alignright size-medium wp-image-1521" title="The Ossie books" src="http://www.kevinpocock.com/wp-content/uploads/2012/03/WP_0009981-300x224.jpg" alt="" width="300" height="224" /></a></p>
<p>But, to a kid, two dreams are better than one. And about the age of 11 I decided I wanted to be a writer as well.</p>
<p>I was a rather chatty and communicative youngster. But while my parents are no doubt to thank for my love of words, my dreams of writing were inspired by two books.</p>
<p><em>Come On, Ossie!</em> was first published in 1985, but reprinted by Fontana Young Lions in 1987.  <em>Ossie Goes Supersonic </em>was published in 1986, but reprinted in 1988.</p>
<p>Both were written by the Scots-born Hunter Davies, and both were devoured, circa 1994, and in monster bites, by the English-born me.</p>
<p>Sometimes it&#8217;s better not to revisit fond memories past, but I&#8217;ve recently been wondering:</p>
<ol>
<li>Why was I so enthralled?</li>
<li>Why did I later seek out Davies&#8217; other works?</li>
</ol>
<p>So last week, in preparation for this post, I ordered both Ossie books from Amazon Marketplace (combined cost 2p, excluding postage). When they arrived I genuinely felt I&#8217;d been reacquainted with friends.</p>
<p>Neither are &#8216;original&#8217; prints; instead they&#8217;re 1987/8 Young Lions copies identical to those I had my mits on. But all the better.</p>
<p>Though I&#8217;m an advocate for eBooks, I&#8217;m far from devoid of sensory investment in the physical. The look, feel and smell of the two Ossie stories are laden with memories.</p>
<p>Though in truth the old paper smells just of&#8230;well, old paper, it conjures memories of a school bookshelf, and of windy autumnal break times enjoyed inside with book in hand.</p>
<p>The look of each is heart-warming as well. Endearingly and unobtrusively illustrated by Malou (though who or what Malou is or was I don&#8217;t know) the images are at once immediately familiar and new again.</p>
<p>Flipping the first of the two books over, it doesn&#8217;t take long to see why I might have been yanked into wide-eyed fascination:</p>
<blockquote><p>&#8220;Ossie Osgood ate like a horse, but he never seemed to grow any bigger or fatter. His grandfather told him that if he exercised on a coat hanger every day for ten minutes after school he&#8217;d soon develop muscle, but Ossie couldn&#8217;t wait&#8230;and one day he discovered a much quicker way to grow up.&#8221; ~ (Come on, Ossie! &#8211; Synopsis)</p></blockquote>
<p>&#8216;Old before my years&#8217; I was called as a lad, but to me I was just another boy wanting to be bigger and older. Doesn&#8217;t every kid? Ossie did and we shared more besides.</p>
<p>I ate like a horse as did Ossie. Ossie loves football and dreams of playing for Spurs. I loved football and dreamed of playing for Arsenal. Clearly Ossie isn&#8217;t perfect.</p>
<p>Ossie read comics. I shared a <em>Beano</em> subscription. He&#8217;s fond of using and abusing new words. I loved and love words to this day; the newer the better.</p>
<p>It&#8217;s even written in the opening pages of <em>Come On, Ossie!</em>:</p>
<blockquote><p>Ossie would really have liked to have been called Kevin or Wayne, Darren or Glenn &#8211; really good names, the sort of names real people had, not that stupid Oswald name.</p></blockquote>
<p>But perhaps more important than Ossie&#8217;s wishing to be called Kevin (and a no doubt secret love of Arsenal) is this: Through the Ossie books, Hunter Davies spoke directly to my sense of imagination, perspective and, thinking on it now, childhood.</p>
<p>With an irreverent humour so easily appreciable in a young mind open to possibilities and so interested in oddity, Davies essentially nailed his target audience. I don&#8217;t doubt that I enjoyed these books more than others, but I doubt few young boys found them exactly easy to put down.</p>
<p>Ossie is a typical boy of his age. That I associated with him quite so well perhaps had an element of chance to it. Chance that one day I picked <em>Come On, Ossie!</em> up at all<em>. </em>Chance that I liked football and shared other connections.</p>
<p>But that Davies created a 10/11 year old character and his world, filled with dreams of the future and unusual adventures, so colourfully in these books is a testament to his skill as a writer.</p>
<p>Yet even as a boy, although I was captivated by the story, I was also interested (or at least aware of) Davies ability to hook me in to it.</p>
<p>It would be a few years before I was properly studying Literature &#8211; and more years before I formally studied the craft of writing itself &#8211; but my young brain knew what Davies was doing was important.</p>
<p>And I wanted to do it too. And so after my encounters with the Ossie books, my outlook on writing changed.</p>
<p>&#8220;You can be a writer&#8221;, they might have said to me. And &#8220;you can relate stories as fascinating and imagined as these&#8221;. It seemed important, powerful and of benefit.</p>
<p>And so to an 11 year old with huge energy levels and a larger set of hopes, a second dream was born. And, really, it&#8217;s thanks to Ossie Osgoode and Hunter Davies.</p>
<p>&#8211;</p>
<p>&nbsp;</p>
<p><a href="http://en.wikipedia.org/wiki/Hunter_Davies" target="_blank">Hunter Davies</a>, now 76, still plies his trade. He writes (of course) a football column for the <a href="http://www.newstatesman.com/writers/hunter_davies" target="_blank">New Statesman</a>. One that I have started to read religiously.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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		<title>The Art of Writing</title>
		<link>http://www.kevinpocock.com/2012/03/23/1478/</link>
		<comments>http://www.kevinpocock.com/2012/03/23/1478/#comments</comments>
		<pubDate>Fri, 23 Mar 2012 10:15:55 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
				<category><![CDATA[The Art of Writing]]></category>

		<guid isPermaLink="false">http://www.kevinpocock.com/?p=1478</guid>
		<description><![CDATA[For years now this has been a place where I write random things upon seemingly random topics. Even last week&#8217;s &#8216;Weekly Web&#8217; post is a testament to that. Well, this is]]></description>
			<content:encoded><![CDATA[<p>For years now this has been a place where I write random things upon seemingly random topics. Even last week&#8217;s &#8216;Weekly Web&#8217; post is a testament to that. Well, this is the end.</p>
<p>Not of my writing here, but of the indecisive and scatter-gun approach that has characterised my blogging. <a href="http://www.kevinpocock.com/wp-content/uploads/2012/03/Fotolia_35487670_S.jpg"><img class="alignright size-medium wp-image-1477" title="Writing Tree" src="http://www.kevinpocock.com/wp-content/uploads/2012/03/Fotolia_35487670_S-300x300.jpg" alt="" width="300" height="300" /></a></p>
<p>This is my working home on the web, so it&#8217;s time I concentrate on work and put this blog to good use.</p>
<p>What better way to use it then than to dedicate it to writing, and the art of it.</p>
<div>
<p>Moving forward this will be the place where I&#8217;ll look at writing, both good and bad, the merits of form and style, and &#8211; hopefully &#8211; adequately frame my love for and interest in writing itself.</p>
<p>I won&#8217;t miss the random thoughts I seem to have spent several years using this space for (there&#8217;s other homes for them, besides). Instead, this&#8217;ll be a blog about writing, why I love it, why you love it, why and how it can be so impacting. And (hopefully) a little on how to achieve that too.</p>
<p>So there it is. Reading then writing; a match made in neurons.</p>
</div>
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		<title>A Week In The Web &#8211; 5 Things You Might Have Missed</title>
		<link>http://www.kevinpocock.com/2012/03/16/a-week-in-the-web-5-things-you-might-have-missed/</link>
		<comments>http://www.kevinpocock.com/2012/03/16/a-week-in-the-web-5-things-you-might-have-missed/#comments</comments>
		<pubDate>Fri, 16 Mar 2012 16:17:01 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
				<category><![CDATA[A space to write]]></category>
		<category><![CDATA[A Week In Web]]></category>
		<category><![CDATA[ARM]]></category>
		<category><![CDATA[London Marathon 2012]]></category>
		<category><![CDATA[Robert Louis Stevenson]]></category>
		<category><![CDATA[Run Dem Crew]]></category>
		<category><![CDATA[Siri]]></category>
		<category><![CDATA[Spikes and Heels]]></category>

		<guid isPermaLink="false">http://www.kevinpocock.com/?p=1396</guid>
		<description><![CDATA[If there&#8217;s anything that I do quite a lot of in the average week, it&#8217;s browse the Internet. Researching articles, ensuring I&#8217;m up to date on the latest news and]]></description>
			<content:encoded><![CDATA[<p>If there&#8217;s anything that I do quite a lot of in the average week, it&#8217;s browse the Internet.</p>
<p>Researching articles, ensuring I&#8217;m up to date on the latest news and information (which is by no means a perfect science), and maintaining a modest Twitter profile.</p>
<p>Well, these things and more start me on a labyrinthine discovery of things I enjoy, things I remember and things that, be it Gawker, IttyBiz, <a href="http://www.youtube.com/user/kick?ob=0&amp;feature=results_main" target="_blank">Kick</a> or the Beeb, I make a little note of and think are worth revisiting.</p>
<p>As a former full-time tech journo, I&#8217;m used to being asked for recommendations on the latest gadgets and gizmos.</p>
<p>So, now I spend much of my time on the web I thought I&#8217;d offer my recommendations on what to have a gander at if you haven&#8217;t already.</p>
<p>&nbsp;</p>
<p><strong><span style="text-decoration: underline;">Tech</span></strong></p>
<p>So where do we start? With Jason Gilbert of the Huffington Post. Lots has been made of the Apple iPhone&#8217;s &#8216;Siri&#8217;, the highly useful, ask-it-any-thing, virtual assistant.</p>
<p>Well, after the production of the Apple &#8220;Rock God Advert&#8221;, Mr Gilbert thought he&#8217;d check out it&#8217;s ever so cool claims. It&#8217;s genius, and not Siri:</p>
<p><a href="http://www.kevinpocock.com/2012/03/16/a-week-in-the-web-5-things-you-might-have-missed/"><em>Click here to view the embedded video.</em></a></p>
<p>&nbsp;</p>
<p>Keeping on the tech trail, British processor manufacturer ARM says &#8211; <a href="http://www.bbc.co.uk/news/technology-17345934" target="_blank">sort of</a>- that fridges and other appliances would benefit from being connected to the Internet.</p>
<p>Um, not unless you there&#8217;s security in place. I spoke to the guys at Kaspersky Labs about this back in 2009, and anything connected to the net can be a target for hackers. This is not a <a href="http://www.bornrich.com/entry/futuristic-coffee-machine-takes-coffee-orders-via-internet-leaves-your-pc-open-for-hack-attacks/" target="_blank">new</a> concern, and doesn&#8217;t bode well for your coffee.</p>
<p><strong><span style="text-decoration: underline;">Sport &amp; Leisure</span></strong></p>
<p>Those of you that know I&#8217;m running this year&#8217;s London Marathon may know that I&#8217;m&#8230;running this year&#8217;s London Marathon (I&#8217;m also fundraising, and you can help change lives by sponsoring me <a href="http://www.justgiving.com/kevin-pocock-runs" target="_blank">here</a>).</p>
<p>You may also know of Run Dem Crew. What is Run Dem Crew? Well this is a good introduction to a great group of people:</p>
<p><strong><p><a href="http://www.kevinpocock.com/2012/03/16/a-week-in-the-web-5-things-you-might-have-missed/"><em>Click here to view the embedded video.</em></a></p></strong></p>
<p>Also, if you&#8217;re a lady, you might well be interested in <a href="http://spikesandheels.com/" target="_blank">Spikes + Heels</a>, &#8216;The Fitness Site for Badass Women&#8217;, created by RDC member <a href="https://twitter.com/#!/bangsandabun" target="_blank">@BangsAndABun</a></p>
<p><strong><span style="text-decoration: underline;">Finance</span></strong></p>
<p><strong></strong>My financial nous is such that I don&#8217;t consider myself in a position to write with much authority on the subject.</p>
<p>However, I&#8217;m not the 15 year-old Robert Louis Stevenson who, even if he necessarily ploughed through cash at an incredible rate back in the 1860s, at least knew how to ask his father for a <a href="http://www.lettersofnote.com/2012/03/respected-paternal-relative.html" target="_blank">little more</a>.</p>
<p>&nbsp;</p>
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		<title>What&#8217;s In A Library For Me? &#8211; Things I&#8217;m Learning About Self Employment #2</title>
		<link>http://www.kevinpocock.com/2012/03/01/whats-in-a-library-for-me-things-im-learning-about-self-employment-2/</link>
		<comments>http://www.kevinpocock.com/2012/03/01/whats-in-a-library-for-me-things-im-learning-about-self-employment-2/#comments</comments>
		<pubDate>Thu, 01 Mar 2012 15:15:26 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
				<category><![CDATA[A space to write]]></category>
		<category><![CDATA[Freelance]]></category>
		<category><![CDATA[Self-employed]]></category>

		<guid isPermaLink="false">http://www.kevinpocock.com/?p=1355</guid>
		<description><![CDATA[I&#8217;m sitting in a library. Why? Because sitting at home all day has become a little bit tedious. So I decided I&#8217;m now a library person. Packing myself off with]]></description>
			<content:encoded><![CDATA[<div id="attachment_1360" class="wp-caption alignleft" style="width: 235px"><a href="http://www.kevinpocock.com/wp-content/uploads/2012/03/WP_000972.jpg"><img class="size-medium wp-image-1360 " title="WP_000972" src="http://www.kevinpocock.com/wp-content/uploads/2012/03/WP_000972-225x300.jpg" alt="" width="225" height="300" /></a><p class="wp-caption-text">The horror, the HORROR!</p></div>
<p>I&#8217;m sitting in a library. Why? Because sitting at home all day has become a little bit tedious. So I decided I&#8217;m now a library person. Packing myself off with my laptop, was the easy part.</p>
<p>Since my casual stroll down the High Street, I bought a bottle of water and earned the mistrust of the stall holder by double checking it wasn&#8217;t sparkling. Have my social skills become so rusty so quickly?</p>
<p>But I&#8217;m here, so what do I do?</p>
<p>First stop, the front desk. There I found out that wi-fi is free (perfect potion for the self-employed), and that I could go anywhere in the building. Anywhere.</p>
<p>I opted for the quiet back of the first floor, until I realised that the reason the chairs were oddly shaped were due to it being the kids area. Kids like noise don&#8217;t they? I&#8217;m not sure I understand the logic here.</p>
<p>In the Adult Learning section at the front of the first floor, where I currently am, the windows are single-glazed, meaning that any intention of silence within is put to the sword of sirens and buses. Great.</p>
<p>But at least I&#8217;m in a place of learning. With those fine intentions.</p>
<p>What&#8217;s about me of note? A man wearing  - not without irony, it would seem &#8211; light pink chinos. To my left are, actually, actual, several Mills and Boons&#8230;.publications, and the air smells faintly of burned cheese straws. Or that could be the smell of overcooked cliché wafting from their pages.</p>
<p>To keep my concentration on the writing tasks in hand I&#8217;m listening to Spotify. I can remind myself that I came here for peace and quiet &#8211; not to listen to Camera Obscura and Explosions In The Sky &#8211; but songs are better than engines.</p>
<p>Now I&#8217;m typing this blog post. Why? Nobody&#8217;s paying me for it. Perhaps it&#8217;s an investment. To prove to myself that I can write in my new found place of writing.  Because the second thing I&#8217;m learning about Self-Employment is to choose your places of freelancery carefully.</p>
<p>And not to choose a table which you have to thrust your thighs up under to stop from rocking back and forth.</p>
<p>And that intentions count for very little.</p>
<p>Oh look, an email!</p>
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		<title>Tub Thumping &#8211; Things I&#8217;m Learning About Self Employment #1</title>
		<link>http://www.kevinpocock.com/2012/02/25/tub-thumping-things-im-learning-about-self-employment-1/</link>
		<comments>http://www.kevinpocock.com/2012/02/25/tub-thumping-things-im-learning-about-self-employment-1/#comments</comments>
		<pubDate>Sat, 25 Feb 2012 14:17:41 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
				<category><![CDATA[A space to write]]></category>
		<category><![CDATA[Freelance]]></category>
		<category><![CDATA[Rejection]]></category>
		<category><![CDATA[self employment]]></category>

		<guid isPermaLink="false">http://www.kevinpocock.com/?p=1343</guid>
		<description><![CDATA[It&#8217;s been an interesting week. Although I do feel a little cut off from things being sat at home quite a bit, it has a good affect on productivity. You]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s been an interesting week. Although I do feel a little cut off from things being sat at home quite a bit, it has a good affect on productivity. You know, doing work. Well&#8230;the work there is. Always room a for a bit more, and being self-employed you soon get to know that very rarely will people come to you with ways to give you money.</p>
<p>You&#8217;ve got to be quick off of the mark, positive, diligent and you&#8217;re own best marketeer. It can be a little frustrating of course, but blowing your own trumpet is a useful skill to have to learn if you&#8217;re not one who naturally does.</p>
<p>Thing is, I know precisely what I&#8217;m capable, but even with almost six years of journalistic experience behind me that still doesn&#8217;t count as much from time to time. In the copywriting stakes for example. I accept I&#8217;m a wildcard, an unknown quantity. Not worth a risk perhaps. Well, I don&#8217;t think Dennis Publishing would agree.</p>
<p>The chance I was given there by my first Editor I took with both hands and went in every day determined to do my best and more. I realised recently that I never really took a holiday in five years. Christmas break aside, the most time I took off at once was four days. I suppose I Didn&#8217;t really want to. I was good at what I did and I enjoyed it.</p>
<p>Earlier this week I put a tweet out on Twitter saying something along the lines of &#8220;creative copywriter open to freelance projects&#8221;. I was questioned by a friend as to why I didn&#8217;t give much more information about myself or even a link here.</p>
<p>Perhaps it wasn&#8217;t very good business sense, but the reason was this: I don&#8217;t believe the best writers should limit themselves. So, in order to be the best writer possible I try not to. I&#8217;ve been a technology journalist sure, but I&#8217;ll write on most things put in front of me, and know I can produce high quality assortments of words in most situations.</p>
<p>For pity&#8217;s sake, I&#8217;m a guy who will just as soon deconstruct articles as read them, has a default editing mind when reading for entertainment, and will correct marketing campaigns on instinct. I write (sort of) <a href="http://office365.pcpro.co.uk/article/blogs/206/ten-most-irritating-things-about-working-office">funny things</a>. I also write things about the philosophy of poetry &#8211; I can&#8217;t link to that just yet. Can I write copy to entertain on websites, ad campaigns or anything else, and take constructive criticism and still come back again? Can I engage an audience? Yes.</p>
<p>Can I be clever with slogans? Yes. Can I punctuate properly and use genuinely solid grammar? Most of the time, and my puns are an acquired taste, but the point is that while it&#8217;s all fine and well for people to want experienced people (it&#8217;s like being a graduate again), it&#8217;s knowing what you can do &#8211; actually knowing, not like an unfortunate X-Factor entrant &#8211; what you are capable of that should keep you driving forward.</p>
<p>But then that&#8217;s why it&#8217;s good to have places of your own to display work. Like here. I know I&#8217;m a decent writer, not because I have a website, nor because I&#8217;m egotistical (far from it, I&#8217;m told enough I&#8217;m far too quiet), but because of the responses I get.</p>
<p>The feedback from and comments on my writing are good. And while it&#8217;s possible friends and families are supporting me in a delusional pursuit, it&#8217;s not very likely my employers have or are. So if any companies or individuals don&#8217;t want to take a chance on me that&#8217;s fine. It&#8217;s there prerogative.</p>
<p>I just remember that once a manager at WH Smith turned me down for a job once. I&#8217;d probably have been stacking the magazine shelves if I&#8217;d got it. Funny how things go that instead I ended up in a magazine upon them. So I&#8217;m not bitter, just positive.</p>
<p>In any case, it&#8217;s not like I&#8217;ve not dealt with <a href="http://www.kevinpocock.com/2006/12/30/77/" target="_blank">rejection</a> before. Full steam ahead!</p>
<p>&nbsp;</p>
<p>P.S: Oh, one last thing. Some of you will know that I&#8217;m running a marathon. If you do and you haven&#8217;t sponsored me yet, or you didn&#8217;t and you&#8217;re now wondering</p>
<blockquote><p>Fantastic, can I support you?</p></blockquote>
<p>Yes you can. Here&#8217;s the <a title="Sponsor Kev!" href="http://www.justgiving.com/kevin-pocock-runs" target="_blank">link</a>, and all support is very greatly received. Add gift aid if you can. I need to raise £1,000 by 23rd March, so the clock is ticking! I&#8217;ll be posting updates on my facebook group/event, and anyone can <a title="Anyone can join!" href="https://www.facebook.com/events/302432276443368/" target="_blank">join</a>!</p>
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		<title>Free, With A Lance</title>
		<link>http://www.kevinpocock.com/2012/01/29/free-with-a-lance/</link>
		<comments>http://www.kevinpocock.com/2012/01/29/free-with-a-lance/#comments</comments>
		<pubDate>Sun, 29 Jan 2012 12:06:27 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
				<category><![CDATA[A space to write]]></category>
		<category><![CDATA[Freelance]]></category>

		<guid isPermaLink="false">http://www.kevinpocock.com/?p=1262</guid>
		<description><![CDATA[One week into a new freelance career, and I&#8217;m figuring out just what that career is made of. I should be working more, I think, but I sit here with]]></description>
			<content:encoded><![CDATA[<p>One week into a new freelance career, and I&#8217;m figuring out just what that career is made of. I should be working more, I think, but I sit here with tired eyes, a spinning head, and a sense that the future just got a whole lot more interesting.</p>
<p>Perhaps I am working, and just not getting paid. After all a friend of mine suggested that to be self-employed is to be in the land of the quantum pay-cheque, and what a perfectly poetic turn of phrase that is. He went on:</p>
<blockquote><p>At all times there is and isn&#8217;t a pay-cheque available.</p></blockquote>
<p>It&#8217;s true. I don&#8217;t think dwelling on that too much is healthy, but it does rather describe the possibilities of the situation.</p>
<p>With a house move but one week away, I&#8217;ve seen this fortnight as a chance to get my brain into gear and start planning various things. Mainly how to hunt down those cash-shaped particles, but also to think which cash-shaped particles I&#8217;d rather be hunting, and which are more likely to radiate a presence.</p>
<p>I&#8217;m not much of a financial physicist, I&#8217;ll grant you, but I&#8217;ve a feeling such skills will come in handy. I&#8217;m peppering the great slice of opportunity I seem to have in front of me with a particularly large dusting of realism. Hence the website work (and the new work and experience section), hence the LinkedIn refresh, and hence the constant querying of self-employed friends and families about the whys and wherefores.</p>
<p>I&#8217;ll admit it, it&#8217;s a strange new land with some foreign rules. But I like exploring, I&#8217;ve skills I know are useful, and my game could prove to translate perfectly.</p>
<p>What I do know is that you can&#8217;t be paid for doing nothing. But the positive thing is, I don&#8217;t intend to test that.</p>
<p>&nbsp;</p>
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